From Virtual to (Augmented) Reality: Technology Brings the Customer...
Engagement and experience have always walked hand-in-hand. But, as technology progresses, this symbiotic relationship holds more importance than ever before. Thus, big brands have jumped at the...
View ArticleWearables market takes content marketing in new directions
While 2014 certainly saw the pulse quicken a bit within the wearables market, 2015 is shaping up to be a corner-turning year for the category. With Apple jumping into the market with the expected March...
View ArticleMagzter Unveils Unlimited Digital Magazine Subscription Platform
Magzter has been an anomaly in the digital magazine space, its primarily competitors have all been offering unlimited magazines for a low monthly fee for quite sometime. Instead of jumping into this...
View ArticleWhat is a Smart TV?
What is a smart TV? When we think of modern smart devices, we usually picture something that offers automation, wireless control, or learning behaviors (such as Nest or WeMo). Smart TVs aren’t exactly...
View ArticleMagic Leap’s Patents Are A Crazy Vision Of The Augmented Reality Future
Magic Leap is one of the most intriguing secrets in augmented reality tech right now. You can piece it together from the rumours and hearsay, but questions still remain. If these recently-published...
View ArticleMedia companies need to wake up to the digital advertising mess
Digital media are stuck with bad economics resulting in relentless deflation. It’s time to wake-up and make 2015 the year of radical—and concerted—solutions. Trends in digital advertising feel like an...
View ArticleDeloitte predicts print book sales to climb four times higher than eBook...
Print books are still king, in-store mobile payments will rise and millennials – the “generation that won’t spend” – will dish out $7 billion for media content in 2015. That’s according to Deloitte’s...
View ArticleInsight: 11 digital media trends that will shape 2015
Programmatic media buying systems must do more than simply access cheaper and more targeted impressions. Marketers need to “empower” these systems by building creative that can be “customised and...
View ArticleAdobe debuts new mobile marketing tools
With the ongoing surge in mobile and online shopping, retailers are getting less one-on-one time with customers and prospects. Location-based targeting provides e-mail campaigns with added...
View ArticleDramatic Shifts Ahead in the ECM Market
The very nature of content is changing. After years of convergence and consolidation, we’re seeing a new way of thinking about enterprise content management (ECM) emerge — what’s possible and what it...
View ArticleREVEAL, Social Media Verification (VIDEO)
REVEAL aims to advance the necessary technologies for making a higher level analysis of social media possible. The project will enable users to reveal hidden ‘modalities’ such as reputation, influence...
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